Topics

• SEO1 articleSearch engine optimisation as it is actually practised: crawl budget, indexation, internal linking and the technical work that decides whether a page is ever seen. Less about keywords than about making a site legible to the machines reading it.
• Search Console1 articleGoogle Search Console is the only place a site owner sees what Google actually did with their pages. These pieces are about reading its reports honestly - especially the coverage states that look like errors and are not.
• Vedanta2 articlesAdvaita Vedanta holds that the self and the absolute are not two things. These are not scholarly pieces - they are attempts to work out what a non-dual reading of the world asks of an ordinary life, written by someone still working it out.
• WordPress2 articlesFifteen years of the web runs on WordPress, and most of what it does by default it does for reasons that no longer hold. Writing here is about the parts worth keeping, the parts worth turning off, and the plugins that came out of the difference.